Jahrelang haben Fahrradhersteller ihre Marken über Zulieferer definiert. Mit DJI wiederholt sich derselbe Fehler. Was das mit Brand Management zu tun hat – und warum die richtigen Menschen über den Ausweg entscheiden.

When I talk to managing directors in the bike industry about a mandate, the question almost always comes up at some point: "How does this actually show up on our balance sheet?" Understandable – a fee of €20,000 to €30,000 for a sales leadership position is not pocket change, and before management signs off, the CFO or tax advisor wants to know where these costs land and whether they make financial sense. Let's run through it the way a CFO would. What a Headhunter Costs For reference: for...

"Can't we just skip that and post the role ourselves?" I hear this question in almost every first conversation with clients in the bicycle and sports industry. Understandable — at first glance, posting the job yourself looks free, while a headhunter looks like an added cost. But run the numbers on what a bad hire in a sales director or product management role actually costs, and the picture flips fast. My guiding principle: A good match costs a fee. A bad match costs the fiscal year. What a...