About our company
Your expert for Recruiting & Headhunting
SENTINEL SPORTS is your specialist for recruiting solutions in the bicycle sector. With over 20 years of international experience in the bicycle industry, we have specialized not only in personnel placement and executive search, but also in international business partner searches.
Regardless of whether you are looking for the perfect candidate for your company or want to find the ideal business partner - at SENTINEL SPORTS you have come to the right place. Benefit from our extensive network and our industry knowledge!
Maik Geletneky
Founder and CEO
Maik Geletneky is a passionate cyclist and studied sports and economics at the University of Paderborn.
He has been working in senior and executive positions in the sports and cycling industry for over 20 years.
As an industry insider, Maik Geletneky worked for leading international bicycle and component manufacturers in the OEM sector and trade.
With his knowledge as a practitioner in the areas of sales, production, product management and marketing, he optimally combines the expectations of employers and candidates, which leads to a perfect, long-term symbiosis.
Richard Wittenberg
Strategic HR Advisor USA
We are pleased to announce a significant expansion of our team at Sentinel Sports. To further strengthen our presence and consulting expertise in the North American market, Richard Wittenberg has joined our team as Strategic HR Advisor (USA).
Richard is a proven industry expert with over 30 years of international experience in the consumer goods and bicycle industries. Throughout his impressive career, he has held senior positions at renowned companies such as Cannondale, Ridley Bikes, and Pacific Cycle. Currently he serves as CEO, responsible for the launch and growth of Troxus USA.
Your direct contact for the US Market in his new role at Sentinel Sports, Richard will serve as the central link for US companies seeking high-caliber professionals and executives. Having served in roles such as CEO, COO, and VP of Business Development, he understands the specific operational and strategic requirements of businesses firsthand.
Based in California and possessing a deep understanding of the US and Asian markets, Richard provides our clients with expert, peer-level consulting. He assists companies in identifying the right talent to achieve sustainable success in a dynamic market environment.
We are confident that Richard’s expertise will provide invaluable benefits to our clients in the USA and look forward to our collaboration.
𝗠𝗶𝗰𝗵𝗮𝗹 𝗝ó𝘇𝗲𝗳𝗼𝘄𝘀𝗸𝗶
Recruiting Specialist for POLAND & CEE
Our international team continues to grow!
We are delighted to welcome Michal Józefowski as our new Recruiting Specialist for POLAND & CEE at Sentinel Sports.
Michal is a true heavyweight in the cycling industry with an impressive track record in market development. Anyone looking to succeed in the bike business in Eastern Europe—and particularly in Poland—will find his expertise indispensable.
Why Michal is an asset to our clients:
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Deep Industry Experience: His background at industry giants like Specialized, Shimano, and Haro Bikes, as well as his long tenure as Country Manager at BH Bikes, speaks for itself.
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Proven Growth: He has led the development of sales structures from the ground up to millions in revenue, managing teams that consistently exceeded their targets.
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Entrepreneurial Vision: As the founder of his own bike service and rental business, he understands market needs down to the smallest detail.
Focus on POLAND and the CEE Market Based in Warsaw, Michal will support companies in identifying the right talent to expand their activities in Central and Eastern Europe. He excels at aligning strategic brand goals with local market requirements.
Michal, we are thrilled to have you on board! Together, we are strengthening the connection between top talent and leading companies in the cycling world.
👉 Planning an expansion into the Eastern European market? Connect directly with Michal or contact us for strategic consulting.
Emil Norup
Strategic HR Advisor SCANDINAVIA
We are thrilled to welcome Emil Norup as our Strategic Advisor for Scandinavia at Sentinel Sports!
Emil is a highly regarded industry expert, a trusted acquaintance, former colleague, and friend, with whom we share a longstanding professional relationship.
With over 10 years of experience in the bicycle industry, Emil has made remarkable achievements as CEO, CCO, inventor, and founder of an international company specializing in an innovative digital bike lock with sensor technology based in Denmark.
His international track record in the bicycle and mobility industry, combined with exceptional business and strategic expertise, makes him an ideal addition to our team. Emil brings a global network and extensive experience in negotiation, marketing management, aftermarket, OEM sales, and strategy.
With a Master’s degree in Product and Industrial Design, he has received numerous awards for his innovative developments.
Together with Emil, we aim to pave new paths to success in recruitment and actively shape the future of the bicycle industry. Welcome to the team, Emil!
Björn Gast
HR Specialist BENELUX
We are thrilled to welcome Björn Gast as HR Specialist for SENTINEL SPORTS in the BENELUX region.
Through his consulting company, GBBC (Gast Bike Business Consulting), Björn will strengthen our team with his extensive expertise.
As an industry expert, Björn brings 12 years of experience in the
bicycle industry, including roles as Managing Director, CSO, and Sales Manager in the OEM sector.
He is a passionate leader with an impressive track record in the bicycle and mobility industries, combining first-class business and strategic expertise.
Björn’s deep understanding of negotiation, marketing management, coaching, retail, aftermarket, OEM sales, and strategy, coupled with his post-bachelor’s degree in business administration, equips him with invaluable insights and a strong network.
His commitment to enhancing business performance through strategic foresight and seamless teamwork is unmatched.
We are proud to have a long-time companion, colleague, and friend join the Sentinel Sports team.
Let’s work together and explore new paths to success!
Patrick Huang
HR Partner ASIA
We are excited to introduce our new HR partner at SENTINEL SPORTS for the Asia region: 黃健強 Patrick Huang.
Patrick is our key contact for Asian companies seeking qualified professionals in Europe!
With 15 years of experience in the bicycle industry, Patrick has acquired extensive knowledge and expertise in dealing with clients from Asia, Europe, and America.
Patrick brings an impressive combination of expertise and international experience that will significantly enhance our consulting services in the Asia region. We are confident that his skills and dedication will greatly support our clients and help expand our network.
