Blog: Current knowledge & News

The managing director is in place. What next? After takeovers and restarts, the second tier sets the pace. Three developments are making this pattern more common.

Restructuring, insolvency, acquisition, internal promotion – all four patterns are playing out simultaneously in the cycling industry. Whoever has the wrong people in key positions right now loses not money, but time. Sometimes an entire season.

Jahrelang haben Fahrradhersteller ihre Marken über Zulieferer definiert. Mit DJI wiederholt sich derselbe Fehler. Was das mit Brand Management zu tun hat – und warum die richtigen Menschen über den Ausweg entscheiden.